Crowd-Marketing Becomes Horizontal

Yuswohady-Edisi 2008-Gramedia-424 halaman.

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Membaca buku ini layaknya seperti membaca kitab pusaka yang akan menurunkan ilmu sihir . Ilmu sihir marketing versi. 2.0 ! Apa ityu ?

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Maka semua mantra sihir mesti dilafalkan berulang-ulang, terus menerus, berpuluh kali, beratus kali, hingga ribuan kali, maka inilah mantra sihir marketing yang diturunkan oleh penyihir muda generasii marketing 2.0 , Yuswohady !

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Mantra yang akan terus kau lafalkan agar jadi bisa menguasai jagat belantara dan rimba persilatan marketing adalah seperti berikut ini ( Tolong lafalkan berulang-ulang agar terserap dalam darah dan nafasmu !!! ):

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Mantra sihir pembuka

Horizontal BEATS vertical !

Obama BEATS McCain !

Wikipedia BEATS Britanica !

Linux BEATS Windows !

Firefox BEATS Explorer !

Blogger BEATS CNN !

Craight BEATS Monster.com !

Flickr BEATS Getty Images !

Long tail BEATS Mainstream !

Blog BEATS Websites !

Social media BEATS mass media !

Evangelist BEATS salesman !

Citizen journalism BEATS mainstream media !

" Many to many" BEATS " One to many " !

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Mantra sihir Pamungkas : E=wMC2:

Friendster, Youtube, Facebook, MySpace, Secon Life, Blogger, Flickr. Narcism, Yahoo messanger,Web 2.0, Technocrati. coComment.wikiis.Digg.CMS.Sourceforge.Internet messenger (IM).Chat.ADSL.RSS.APLs.ASP.ROR/LAMP.Ajax.Tags.

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Bacalah mantra lanjutan ini !!!: ( be careful with the sparkling fires ! ):

from web 1.0 to web 2.0

from Doubleclick to Google Adsense

from Ofoto to Flickr

from MP3 to Napster

from Britanica Online to Wikipedia

from personal website to blogging

from evite to upcoming org and EVDB

from domain name speculation to search engine optimization

from oage views to cost per click

from screen scrapping to web services

from publishing to particiapation

from content management system to wikis

from directories to tagging ( folksonomy )

from stikckiness to syndication !

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Masih belum terkena sihir atau masih bingung dengan mantra sihir ini ? Kalau sudah maka :

Welcome to the NEW world with NEW rules of the game

NEW world with NEW formula of success ! Karena,

Customers take control !

Customers become the centre of gravity !

You become the The person of The Year, You !" Yes YOU ! " maka ,

You control the information Age "

Welcome to your World !

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Bila sudah tiba saatnya anda mabuk kepayang tujuh keliling dengan mantra-mantra sihir ini maka inilah rangkuman pamungkas mantra sihir -mantra dari segala mantra- yang HARUSi anda masukkan ke dalam darah dan daging , ke dalam nafas anda, setiap detik, setiap menit setiap jam, setiap hari, setiap minggu,setiap bulan , setiap tahun -pokoknya sampai anda mati sebagai ahli sihir marketing atau mati tersihir di abad Web 2.0 :

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" Your NETWORKED customers must be Your EVANGELIST who will be CONNECTING your others networked customers who will turn them to be fanatic MEMBERS that will change the market become HUMAN by FACILILATING your brand AUTHENTICITY as a CULT that will be CONTAGIOUS through honest CONVERSATION then engage your Most Passionates Customer to CO-CREATE solutions then your BRAND BECOMES A RELIGION and your NETWORKED customer is YOUR BELIEVERS !!! "

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(lafalkan mantra ini setiap bangun tidur, setiap kali mau makan pagi, mau makan siang, mau makan malam, sebelum mandi, setrelah mandi, sebelum tidur, sedang tidur, dlam tidur sampai anda tertidur ! )

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Kalau tidak manjur juga mantra ini, hanya satu pesan " Bheli Bukhunya ! " ( Ada Tokobuku online yang mau masang CONNECTING LINK ? )